by Anetra | Aug 24, 2018 | Sponsorship
Do you need or want corporate sponsors? That is the question that you must answer before starting to seek money, products, services or media from companies. If you think you need it, keep reading closely. When interviewing clients who are seeking corporate...
by Anetra | Nov 28, 2017 | Sponsorship
It is #GivingTuesday and today, most nonprofits are cashing in on their relationship with corporate sponsors. Facebook announced a matching program in conjunction with the Bill and Melinda Gates Foundation to help givers amplify their donations. In it’s sixth...
by Anetra | Aug 15, 2017 | Sponsorship
Do you work or volunteer from a nonprofit? Great. Keep reading because I bet you work with (or are) someone responsible for raising money to keep the good work of the organization going. Do you know what you’re doing that drives them insane? One of my favorite...
by Anetra | Aug 1, 2017 | Uncategorized
This weekend, an article was penned on BuzzFeed about the viral response from a bakery owner to sponsorship requests from TV shows “X Factor” and “Love Island” in exchange for “exposure”. Here’s the gist: TV Shows (and others asking): Hey! Those desserts look amazing!...
by Anetra | Jul 28, 2017 | Uncategorized
Recently, a 41-year relationship ended between McDonald’s and The IOC–International Olympic Committee. There is much speculation as to the real reasons behind the mutual agreement to end this deal 3 years early under the most recent terms. Some say...
by Anetra | May 24, 2017 | Uncategorized
I recently had the opportunity to speak at Unleash!– the leadership conference for American Marketing Association chapters. (You get two guesses on the topic). One of the subjects we covered was about the personas of decision makers in hopes to...
by Anetra | May 14, 2017 | Uncategorized
This is a picture of me and my mom on my wedding day. Beautiful, right? But don’t let those beautiful eyes and slight smile fool you. My mom is a real, live Superhero. Her weapon of choice is often a sword that she keeps sheathed between her lips. She will...
by Anetra | Feb 16, 2017 | Uncategorized
Soon after the beginning of the year, I wrote a post about why I was excited for 2017. In that post, I expressed adulation about this year’s Super Bowl ads at the outside chance that my Atlanta Falcons would be playing and…we know how that ended. As I...
by Anetra | Oct 25, 2016 | Uncategorized
Whether you are currently sponsoring, thinking about sponsoring, or being sponsored measuring return on investment is paramount. According to IEG’s Sponsorship Report for 2016, spending is projected to be $612 Million on associations and membership organizations in...
by Anetra | Jun 19, 2016 | Uncategorized
In the business of sponsorship, “no” is not the favorite word to hear, but it’s better than nothing. One of our clients, who likes to sponsor events, asked a great question. How do I say no to a sponsorship request? To most people, it seems like an easy answer....
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