by Anetra | Aug 1, 2017 | Uncategorized
This weekend, an article was penned on BuzzFeed about the viral response from a bakery owner to sponsorship requests from TV shows “X Factor” and “Love Island” in exchange for “exposure”. Here’s the gist: TV Shows (and others asking): Hey! Those desserts look amazing!...
by Anetra | Jul 28, 2017 | Uncategorized
Recently, a 41-year relationship ended between McDonald’s and The IOC–International Olympic Committee. There is much speculation as to the real reasons behind the mutual agreement to end this deal 3 years early under the most recent terms. Some say...
by Anetra | May 24, 2017 | Uncategorized
I recently had the opportunity to speak at Unleash!– the leadership conference for American Marketing Association chapters. (You get two guesses on the topic). One of the subjects we covered was about the personas of decision makers in hopes to...
by Anetra | May 14, 2017 | Uncategorized
This is a picture of me and my mom on my wedding day. Beautiful, right? But don’t let those beautiful eyes and slight smile fool you. My mom is a real, live Superhero. Her weapon of choice is often a sword that she keeps sheathed between her lips. She will...
by Anetra | Feb 16, 2017 | Uncategorized
Soon after the beginning of the year, I wrote a post about why I was excited for 2017. In that post, I expressed adulation about this year’s Super Bowl ads at the outside chance that my Atlanta Falcons would be playing and…we know how that ended. As I...
by Anetra | Oct 25, 2016 | Uncategorized
Whether you are currently sponsoring, thinking about sponsoring, or being sponsored measuring return on investment is paramount. According to IEG’s Sponsorship Report for 2016, spending is projected to be $612 Million on associations and membership organizations in...
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